How to View Banner Ad Statistics

After you've added a Banner Ad to your site, you can view the traffic statistics for the ad. Here's how...

STEP 1 - Click on "Banner Ads"

From your Dashboard, click on "Banner Ads" from the left-side toolbar.

STEP 2 - Click on "Stats"

Click on "Stats" next to the ad that you want to view the statistics for.

Ideal Directories records two statistics.

• "Clicks" - A click is counted each time someone clicks on the ad.
• "Impressions" - An impression is counted each time the ad is viewed on your site.

Please note: there are 2 ways to drill down on this data:

1. Choose a "Date Range"

Select the "Date Range" for the period you want to view. Click on "Submit" to display the statistics.

• "Last 30 Days" - the most recent 30 days statistics
• "This Month" - statistics for the current calendar month
• "Last Month" - statistics for the last calendar month
• "Last 3 Months" - statistics for the last 3 calendar months
• "Last 6 Months" - statistics for the last 6 calendar months
• "Last Year" - statistics for the last 12 calendar months
• "All Time" - statistics since the ad was posted on your site
• "Custom" - statistics for the custom date range you select

2. Choose a "Location"

If this ad is set to appear in more than one Location on the site, you can show the statistics for each location by selecting it from the dropdown. Click on "Submit" to display the statistics.

• "All" - statistics for all of the locations where the ad appears
• "Site-wide Header" - along the top of every page
• "Site-Wide Footer" - along the bottom of every page
• "Browse Listings" page - Right Side, underneath the Categories box. Ads placed here will also appear on a Search Results page, also known as "List View".
• "Coupons & Deals" page - Right Side
• "Events" page - Right Side